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Round Brilliant Cut Diamonds

Avital & Co.

If you can imagine it, we’ll create it since 1957

Round Brilliant Cut Diamond

The most popular diamond cut available is the round brilliant.  Created in 1919 by Marcel Tolkowsky, the round brilliant diamond cut accounts for 75% of diamonds sold worldwide.  The reason why the round brilliant diamond cut is the most popular and thus the most expensive diamond cut is because this type of diamond cut requires an almost perfect octahedron shaped rough diamond.  In addition, up to 50% of the original rough diamond weight is lost to cutting and polishing, allowing the diamond to have 58 facets; thirty-three on the top of the diamond (crown) and twenty-five on the pavilion (cone shaped bottom of the diamond).  This type of cut is what allows the round brilliant cut diamond to have one of the highest level of sparkle (fire) in any diamond cut available.

If you are interested in purchasing a round brilliant-cut diamond, please email us at or call us at 212-764-6851 during our store hours.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.