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Princess Cut Diamonds

Avital & Co.

If you can imagine it, we’ll create it since 1957

Princess Cut Diamond

A princess cut diamond is the next most popular diamond cut.  Becoming popular in the 1960's, the princess-cut diamond is a square or rectangular shaped diamond that is similar to that of an inverted pyramid with four beveled sides and is sometimes referred to as a square modified brilliant diamond.

The princess-cut diamond will display the same degree of brilliance (sparkle or fire) that a round brilliant cut diamond will. The difference between the two is the princess-cut diamond's faceting style and is less expensive than that of a round brilliant cut diamond.  The reason why the princess-cut diamond is less expensive than the round brilliant diamond is that it retains a bout 80% of the rough diamond, as opposed to the round brilliant, which retains only about 50% of the rough. The ability to retain more crystal weight makes this shape popular amongst diamond cutters.

Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), recommends choosing a setting with prongs when considering a princess-cut diamond.  This is because diamonds naturally have flaws in them and with a princess-cut, if there are flaws in the diamond, the most likely area to find these flaws are in the corners of the diamond and this type of setting will hide these flaws and will protect the corners of your diamond.  However, if your heart is set on a different type of setting, Avital & Co. will be happy to accommodate your wishes.

If you are interested in purchasing a princess-cut diamond, please email us at sales@Avitalandco.com or call us at 212-764-6851 during our store hours.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.