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Fancy Color Diamonds



Avital & Co.

If you can imagine it, we’ll create it since 1957

Fancy Color Diamonds

A colorless or a white diamond, which exhibits very little color (See Diamond Color), is the most popular diamond.  However, since diamonds are a natural substance, sometimes they will exhibit colors. This happens only one in every 10,000 diamonds and these diamonds are called fancy colored diamonds.  Fancy colored diamonds range in many colors such as yellow, blue, black, pink, and many other colors and are graded on a different scale than a colorless diamond.

When grading diamonds to find out their value, the diamond industry created the 4c’s. This system was created by GIA in the 1940's and 1950's.The 4C's stand for cut, clarity, color and carat weight.  However, colorless diamonds are graded differently than fancy color diamonds.  When purchasing a fancy color diamond, you are purchasing it based on its color. Therefore, unlike colorless diamonds, where all of the 4c’s are important in grading the diamond, with fancy color diamonds the most important of the 4C’s is color intensity.

Diamond Color and Intensity

The main characteristic that a fancy diamond is graded on is its color.  The more vivid the tone (A diamond's lightness or darkness in relation to body color) the rarer the diamond and thus more valuable.  For a diamond to be considered a fancy color diamond there must be a noticeable hit of any hue (A diamond's overall body color) when viewed in the face up position. The most common color diamonds are fancy yellows and browns. The rarest and most valuable fancy diamonds are saturated pinks and or reds, greens, and blues.

Diamond Intensity

The next characteristic that is used in grading fancy color diamond is its intensity or saturation (the color's depth or strength). Fancy colored diamonds are graded in order of increasing saturation or intensity from Faint, Very Light, Light, Fancy Light, Fancy, Fancy Intense, Fancy Vivid, Fancy Dark, and Fancy Deep. The more intense the saturation is of the diamond, the more rarer it is and thus the more valuable it becomes.


Carat weight is the next of the 4C’s in evaluating fancy color diamonds and thus determining their price. The larger the diamond the more expensive the stone.  Since fancy color diamonds are rarer than colorless or near colorless diamonds, the larger the carat weight the more expensive the diamond.  For example, a 1ctw near colorless diamond can be less expensive than a 1ctw fancy color diamond depending on the grading scale.


Clarity determines the inclusions that are found in diamonds.  Since fancy color diamonds are graded based on their hue, tone and saturation, this characteristic is not that important when evaluating a fancy color diamond because inclusions tend to be masked by the diamond’s color.


Unlike colorless diamonds that are cut to maximize their sparkle or brilliance, fancy color diamonds are cut to emphasize their color. Therefore Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), recommends, when choosing your fancy color diamond, choose a cut and shape that will maximize the color of your stone.


This characteristic of a fancy color diamond refers to the overall outline of the gemstone when viewed from the top.  Some of the more popular diamond shapes to use for fancy color diamonds are the emerald-cut shape diamond and the heart cut shape diamond.  If there is a specific cut of a fancy color diamond that you would like contact Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), at or call at 212-764-6851 and we will do our best to meet your request.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.