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Diamond Cut

Avital & Co.

If you can imagine it, we’ll create it since 1957

Diamond Cut

The first of the 4C's that Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), recommends you should take into consideration when looking to purchase your diamond is the cut. The reason for this is that the cut of the diamond has the greatest influence over the beauty of your diamond and will determine what we refer to as sparkle.

 

Diamond Cuts

 

The cut of the diamond is in reference to the diamond's balance of symmetry, proportion, and polish, which is achieved by the diamond cutter. When your diamond is ideally cut, the diamond will shine and sparkle because the cut allows the light to travel through your diamond and exit in an heirloom radiance of a colorful rainbow. If the diamond is cut too deep, light escapes out the side of the diamond and if cut to shallow, light escapes out the bottom of the diamond. Both of these poor cuts will cause the diamond to appear dull, lifeless and thus will not have a radiant sparkle.

The cut also determines the shape of the diamond. The most popular shape is called round brilliant. Other diamond shapes are asscher, emerald, oval, marquise, pear, radiant, princess, heart, cushion, baguette, and trillion. Some of the less popular diamond cuts are bullets, trapezoid, and half-moon. Click Diamond Shapes and Cuts for more information.

All of the diamonds that Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), acquires are carefully selected by our trained gemologists to emphasize the brilliance of your diamond.

 

Diamond Cut Grades

Ideal:

This diamond cut grade represents the top 3% of diamond quality based on cut. This type of diamond cut creates the optimal combination of brilliance (refers to the white light that is reflected back to the eye from the diamond) and fire (the rainbow of colors that is reflected back to the eye from the diamond). This diamond cut reflects nearly all of the light.

Very Good:

This diamond cut grade represents the top 15% of diamond quality based on cut. This diamond cut is similar to ideal but at a lower cost to you.

Good:

This diamond cut grade represents the top 25% of diamond quality based on cut. Cut is optimizing the size of the diamond without sacrificing quality or beauty. Reflects most light that enters the diamond.

Fair:

This diamond cut grade represents the top 35% of diamond quality based on cut. This is an adequate cut, which maximizes weight and reflects sun light.

Poor:

Reflect minimal amount of light. At Avital & Co., we take tremendous amount of pride in the diamonds we acquire. Therefore, Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), does not sell poor cut diamonds.

We here at Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), want to stress to you the importance of all of the 4C's when choosing your perfect diamond. What determines the value of your diamond is the combination of the 4C's. After making your appointment, one of our gemologist will help you decided which diamond stone is perfect for you based on these qualifications and on your budget.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.