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The 4C's

Avital & Co.

If you can imagine it, we’ll create it since 1957

The 4C's, Cut, Color, Clarity and Carat

The first time a person is likely to purchase a diamond is when they are about to get married.  Choosing the right diamond for your loved one can be an overwhelming experience.  At Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), our certified gemologists and specialists make this wonderful, special and incredible experience as convenient and as easy as possible for you.  We take the time to educate you on everything you need to know about purchasing your loved one a conflict free diamond stone, a setting using only the finest metals such as 14K or 18K yellow, white or rose gold or if you prefer we will design your setting using platinum.  After designing your dream engagement ring, we will then help you find the perfect diamond wedding band or diamond eternity ring.

The 4C's are what the diamond industry uses to grade diamonds.  This system was created by GIA in the 1940's and 1950's.The 4C's stand for cut, clarity, color and carat weight.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.