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Platinum

Avital & Co.

If you can imagine it, we’ll create it since 1957

Platinum Education

When thinking of a metal that is hypoallergenic, platinum is your choice.  Four times stronger than gold, platinum is preferred for its incredible strength, longevity, its substantial heft and its ability to resist tarnish and every daywear.  Since platinum is a very heavy and dense metal, a platinum diamond engagement ring will fill heavier than an 18k gold diamond engagement ring.  Its silvery white luster conveys an air of elegance and aristocracy.  It is extremely rare and in fact 30 times more so than gold.

Platinum Purity

Considered one of the hardest and purest metals to work with, the most common alloy metals paired with platinum are iridium, titanium, palladium, and copper to make it more malleable.  Therefore, platinum jewelry pieces are marked based on parts per thousand of pure platinum metal.  The most typical platinum designations are:

850 Plat or Pt

(850/1000th's platinum)

85% pure platinum

900 Plat or Pt

(900/1000th's platinum)

90% pure platinum

950 Plat or Pt

(950/1000th's platinum)

95% pure platinum

Platinum, Plat or Pt

(at least 950/1000th's platinum)

95% platinum

At Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), all of our fine platinum jewelry pieces will be marked with either 950 purity Platinum (95% platinum) or 900 purity (90% platinum).

Platinum’s Patina

Although platinum is the strongest metal used to make jewelry, it can scratch and develop a patina wear.  This satin sheen develops on the surface of your jewelry from daily wear and scratches.  The patina look gives your jewelry a warm and comfortable look that can last for a lifetime.  Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), if you prefer this look of comfort and warmth from the beginning, we can create this finish for you.

Care and Maintenance

To clean your platinum jewelry at home, you can use a solution of warm water and detergent-free soap with a soft-bristled brush and dry with a chamois or soft cloth to avoid scratches and bring out its shine.  However, Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), recommends that your bring your jewelry in every 6-12 months to have your jewelry inspected for lose stones or any damages and have it professionally ultrasonically cleaned and steamed. This service is provided to all of Avital & Co. customers free of charge.  To learn about other beneficial services we offer, become our customer.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.