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Asscher-Cut Diamond Shape

Avital & Co.

If you can imagine it, we’ll create it since 1957

Asscher-Cut Diamond

The Asscher-cut diamond is similar to the emerald-cut diamond only that it is square vs. rectangular in design. The cut was originally created in 1902 by Joseph Asscher, a diamond jeweler from Amsterdam and became popular in the 1920's and 1930's during the Art Deco Period. Recently the Asscher-cut diamond regained popularity thanks to being featured on Sex and the City and by some celebrities.

The Asscher-cut diamond, also known as a square emerald-cut diamond, is characterized by a high crown, small table facet, and deep pavilion, which allows it to have more fire than the emerald cut.  Similar to the emerald-cut diamond, when choosing an Asscher-cut diamond, it is important to take into consideration the cut, clarity and color or the diamond.  Due to the way this type of diamond is cut causing a mirror effect that is created by the beautiful facets of the Asscher-cut, inclusions are more visible in an Asscher-cut diamond than in other diamond cuts.  Thus, the color of an Asscher-cut diamond is more noticeable.  Therefore, at Avital and Co., located in the heart of the world famous Diamond District in New York City (NYC), we recommend when choosing an Asscher-cut diamond, you choose a diamond of a higher clarity and color.

If you are interested in purchasing an Asscher-cut diamond, please email us at sales@Avitalandco.com or call us at 212-764-6851 during our store hours.

Here at Avital & Co., located in the heart of the world famous Diamond District in New York City (NYC), we believe in taking care of our current and future customers.  Therefore, Avital & Co. offers many beneficial services that are free included but not limited to our Referring a Friend Program, our free Client Loyalty Rewards Program where you earn free loyalty dollar points towards future purchases, free jewelry cleaning, free verbal appraisals, free consultations, and many other free services.  In addition use our free and convenient layaway program where you may be eligible for an additional free 2,500 client loyalty dollar points (cash value of $25) towards your future purchase here at Avital & Co.  Register with us and receive your first free 2,500 client loyalty dollar points (cash value of $25) towards your first purchase valued at $150 or more here at Avital & Co.

To all of you, from all of us at Avital & Co. - Thank you and Happy Shopping.